Inbound marketing is a technique for attracting customers to your products and services through original content. Typically, this content is delivered in the form of blog articles, videos, lead magnets, and social media posts; This content builds trust with potential customers by giving them something they value.
In the hotel industry, the focus is related to the market demands, patterns and characteristics of the guests/customers.
For any hotel company it is very important to collect information about the needs of its guests and clients and to fulfill what they promise.
In the hotel industry, the focus is related to the market demands, patterns and characteristics of the guests/customers.
For any hotel company it is very important to collect information about the needs of its guests and clients and to fulfill what they promise.
The best way to get to know our customers is by creating a communication channel with them that will allow the hotel to collect information and preferences with potential guests.
This can be done through landing pages for signing up, adding calls to action in online ads, using social media, and offering rewards through email campaigns that keep leads and customers engaged and then they ensure that these visitors proceed to book.
To do that, it's important to segment the potential customer base to effectively create groups among the target audience, and then decide whether the campaign will be personalized or have a unified message. And finally an adequate follow-up to have a communication and interaction with the client.
Segmentation: What type of traveler we want to attract (Buyer Persona)
Definition of SMART objectives: specific, measurable, achievable, realistic and with a time horizon
Personalization: Generation of content adapted to the audience
Automation: Immediacy
Loyalty: Accompany the client during his trip to make every moment relevant.
Prescription: Encourage the audience to recommend
Increase customer knowledge
Attract qualified leads
Increase sales opportunities (lookers – Bookers)
Investment savings
Increased ROI of marketing actions in general
A brand connected with the customer (affinity)
Increase in repetition and recommendation
The best way to get to know our customers is by creating a communication channel with them that will allow the hotel to collect information and preferences with potential guests.
This can be done through landing pages for signing up, adding calls to action in online ads, using social media, and offering rewards through email campaigns that keep leads and customers engaged and then they ensure that these visitors proceed to book.
To do that, it's important to segment the potential customer base to effectively create groups among the target audience, and then decide whether the campaign will be personalized or have a unified message. And finally an adequate follow-up to have a communication and interaction with the client.
Segmentation: What type of traveler we want to attract (Buyer Persona)
Definition of SMART objectives: specific, measurable, achievable, realistic and with a time horizon
Personalization: Generation of content adapted to the audience
Automation: Immediacy
Loyalty: Accompany the client during his trip to make every moment relevant.
Prescription: Encourage the audience to recommend
Increase customer knowledge
Attract qualified leads
Increase sales opportunities (lookers – Bookers)
Investment savings
Increased ROI of marketing actions in general
A brand connected with the customer (affinity)
Increase in repetition and recommendation
The best way to convert strangers into customers and promoters of your business
Blog
Keywords
Social Media
Forms
Call to action
Landing Pages
Emails
Signals
Work flow
Events
Smart inbox
Smart Content
