REVENUE MANAGEMENT
We improve the income and profitability of our clients, applying strategies focused on optimizing results.
REVENUE MANAGEMENT
We improve the income and profitability of our clients, applying strategies focused on optimizing results.
Supervision of inventory management and prices for maximum profitability, commission costs, net rates, margins per channel and commissions with respect to the competition, establishing temporalities and prioritizing markets, carrying out the following actions:
Definition of price policy, seasons and key dates.
Training for the e-commerce team.
Inventory management optimization.
Definition of objectives (forecast).
Reporting optimization (Dashboard).
Optimization of external information sources (Agency, Rate, competitive reports).
Comparisons of competition and OTAS, yield management, supervision of price parity.
Integration of technological platforms.
Supervision of inventory management and prices for maximum profitability, commission costs, net rates, margins per channel and commissions with respect to the competition, establishing temporalities and prioritizing markets, carrying out the following actions:
Definition of price policy, seasons and key dates.
Training for the e-commerce team.
Inventory management optimization.
Definition of objectives (forecast).
Reporting optimization (Dashboard).
Optimization of external information sources (Agency, Rate, competitive reports).
Comparisons of competition and OTAS, yield management, supervision of price parity.
Integration of technological platforms.
Situation analysis
In order to define an optimal strategy and make decisions, we need to know your establishment and destination well. To do this, even if it is an opening, the following is analyzed and studied:
Competence
Customer segmentation
Structure of the establishment: inventory of rooms and points of sale
Rates and offers
Marketing and distribution in the channels that are necessary
Contenido e imagen online en los canales de venta
Accommodation configuration in our RM analysis and management tools
Improvement of Forecasting and knowledge of the behavior of each segment.
Optimization of sales channels and positioning.
New marketing strategies in the short, medium and long term.
Dynamization of direct sales.
Diagnosis of improvements
Once we know the situation well and we have clear strategies, we will explain the study and action plan, so that with your impressions we can finish adjusting the strategies to follow.
The main points of our conclusions, plus:
Action plan.
Definition and knowledge of handling tools to be used by both.
Coordinación para la gestión continua.
Implementation
Configuration of the different tools (channel manager and engine)
Optimization of contracted channels
Contratación y carga de producto en los distintos canales
Price load. Channel availability.
Gestión de Proyecto
The main tasks of RM are:
Toma de datos periódicos a analizar para definir las estrategias adecuadas.
Analysis of occupancy pick ups and ARR.
Analysis of OTB (on the books) vs SMLY (same day last year), to see the rate of
filling of the hotel, and see where the peaks and valleys of occupancy are generated in order to adapt the pricing strategies.
Sales rhythm according to sales channel and analyze changes in trends, as well as implement the improvements and opportunities that are being generated.
Analysis of the cancellation ratios and no shows, according to advance notice.
Analysis of reserve curves based on pricing strategies.
Monitoring of compset prices, as well as monitoring of the actions that are being launched.
Demand calendars according to the destinations of origin of the clients, and those of the destination.
Control of external factors that may encourage or displace said demand (weather, flights, social-political events, ...), as well as online reputation.
Contribution of new ideas, strategies and tools that are emerging on the market, thanks to our collaboration with multiple clients, partners and attendance at fairs. Distribution Tasks:
Recruitment of travel agencies and loading of the product.
Conexión de agencias con el Channel Manager y su mantenimiento
Gestión de los Canales de Distribución continua y resolución de incidencias. ü Distribución de precios y promociones en todos los canales.
We are ready to meet your needs and answer your concerns
